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Product Analytics
Case Studies
Driving School Engagement Through Data: How EdSmart Boosted Adoption
EdSmart, a school communication and workflow platform used by hundreds of schools, faced difficulty tracking platform adoption and engagement across its user base. Although large volumes of activity data existed, leadership lacked a unified view of which schools were active, which were at risk of churn, and which communication types drove the most engagement. Reliance on manual spreadsheets made it hard to identify usage trends or intervene early with low-engagement schools, limiting their ability to improve retention and guide product development based on real adoption data.
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