Forward Looking Brands Choose GrowthBi
The Problem
Many marketing teams base campaign decisions on assumptions rather than data. Without clear insights into which channels drive engagement or conversions, budgets are wasted on tactics that don’t work. When marketing performance is unclear, optimizing campaigns and proving ROI becomes a constant challenge holding back your brand’s growth potential.
GrowthBI played a pivotal role in our growth at Rate My Agent in US region. Regular insights from Tableau dashboards were instrumental in honing our growth strategy.
Rohan Chandler
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Chief Commercial Officer, Rate My Agent
GrowthBI helped us create Customer Retention Dashboards by setting up Fivetran for us. We gained clarity into marketing and sales conversion.
Ankur Gattani
Chief Growth Officer, WebEngage
Who is it for?
Target Audience
Marketing Leadership (CMO, VP of Marketing, Managers)
Require high-level insights into overall marketing performance, campaign ROI, customer acquisition costs, and the impact of marketing efforts on revenue.
Digital Marketing Specialists
Focus on digital channels like SEO, PPC, email, and social media. Require dashboards to monitor channel performance, funnel conversion rates, and customer acquisition costs.
SEO Manager
Tracks organic search performance, keyword rankings, website traffic, and overall search visibility. Focuses on optimizing content for search engines and improving rankings.
Social Media Manager
Monitors social media engagement, follower growth, campaign performance, and content effectiveness across platforms like Facebook, Instagram, LinkedIn, and Twitter.
Lifecycle Marketing Manager
Focuses on customer retention, engagement, and reactivation by tracking lifecycle emails, customer journey touchpoints, and re-engagement strategies.
Get Complete Marketing Analytics
01
CMO Dashboard
Target Audience: Executive Teams, Board of Directors, Leadership
Key Metrics: This high-level dashboard provides a summary of the company’s key performance indicators (KPIs), helping leadership teams make strategic decisions based on real-time data:
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Year-over-Year Growth: Tracking the company’s growth in terms of revenue, client acquisition, and overall marketing performance compared to previous years.
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Client Acquisition and Retention Trends: Monitoring how many clients were acquired and retained over time, helping assess business stability.
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Top-Performing Campaigns: Overview of the campaigns that generated the most revenue, leads, or engagement for the business or its clients.
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Profitability Metrics: Insights into the company’s gross margins, revenue per campaign, and overall profitability, helping guide resource allocation.
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Risk Areas: Identifying underperforming campaigns, client churn risk, and overspending, helping executives address potential issues before they escalate.
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Strategic Initiatives: Tracking the progress and success of strategic initiatives (e.g., new service offerings, geographic expansions, partnerships).
Dashboard wireframe created using mokkup.ai
02
Paid Campaign Performance
Target Audience: Campaign Managers, Marketing Teams, Executive Teams
Key Metrics: This dashboard tracks key campaign performance metrics, providing insights into the effectiveness of marketing efforts and the return on investment (ROI) for clients:
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Click-Through Rate (CTR): Percentage of users who clicked on an ad or marketing message, broken down by platform or channel.
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Campaign Impressions: Total impressions across channels (e.g., social media, Google Ads, email) for a specific campaign.
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Conversion Rate: Percentage of users who completed a desired action (e.g., purchase, sign-up) after interacting with a campaign.
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Cost Per Acquisition (CPA): The average cost to acquire a new lead or customer, broken down by campaign and channel.
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Return on Ad Spend (ROAS): The revenue generated from a campaign compared to the cost of running ads, helping assess campaign profitability.
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Campaign Budget vs. Spend: Real-time tracking of campaign spend versus the allocated budget, ensuring efficient resource use.
Dashboard wireframe created using mokkup.ai
03
Social Media Performance Dashboard
Target Audience: Social Media Teams, Marketing Teams, Executive Teams
Key Metrics: This dashboard tracks the performance of social media campaigns, helping teams assess which platforms and strategies are driving the most engagement and conversions:
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Engagement Metrics: Tracking likes, shares, comments, and mentions across social media platforms, providing insights into content resonance with the audience.
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Social Media Impressions and Reach: Total impressions and reach across platforms like Facebook, Instagram, LinkedIn, and Twitter.
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Follower Growth: Tracking the growth of social media followers over time, helping assess brand visibility and reach.
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Post Performance: Identifying top-performing posts based on engagement, clicks, and conversions, helping refine future content strategies.
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Social Media Conversions: Percentage of social media visitors converting into leads or customers, providing insights into platform-specific conversion rates.
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Influencer Marketing Metrics: Tracking the impact of influencer partnerships, including follower engagement and ROI from influencer campaign
Dashboard wireframe created using mokkup.ai
04
Marketing Funnel Dashboard
Target Audience: CMOs, Marketing Managers, Growth Strategists
Key Metrics: This dashboard visualizes the customer journey from awareness to conversion, helping marketing teams optimize campaign effectiveness and lead quality:
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Lead Generation Metrics: Tracks new leads by source, campaign, and channel (e.g., organic, paid, social, events).
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Conversion Rates by Funnel Stage: Measures progression rates from awareness to interest, consideration, and decision.
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Cost per Lead (CPL): Calculates acquisition cost by channel to assess marketing ROI.
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Lead Quality & Scoring: Evaluates leads based on engagement level, firmographics, and buying intent.
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Campaign Performance: Monitors key metrics such as impressions, clicks, CTRs, and engagement per campaign.
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Marketing-Sourced Pipeline: Value and volume of opportunities directly influenced or created by marketing efforts.
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Dashboard wireframe created using mokkup.ai
05
Email Marketing Performance Dashboard
Target Audience: Email Marketing Managers, Digital Marketing Leads, CRM Specialists
Key Metrics: This dashboard tracks the effectiveness of email campaigns, helping teams refine messaging, improve engagement, and drive conversions:
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Open & Click-Through Rates (CTR): Measures engagement levels across campaigns, segmented by audience and device.
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Bounce & Unsubscribe Rates: Identifies deliverability issues and content fatigue to maintain list health.
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Campaign Performance Comparison: Side-by-side performance of multiple campaigns to identify top performers and underperformers.
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Conversion Tracking: Links email engagement to desired outcomes such as sign-ups, purchases, or downloads.
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Send Time Optimization: Analyzes performance by day and time to determine ideal send windows.
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Audience Segmentation Impact: Compares metrics across audience segments to tailor content more effectively.
Dashboard wireframe created using mokkup.ai
Dashboard Features
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Customizable Segmentation
The ability to track performance by different audience segments (e.g., age, location, purchase history), allowing for personalized email campaigns.
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Cohort Analysis & Retention Tracking
Measure how different customer segments are performing over time, providing deep insights into churn patterns.
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Real-Time Monitoring
Insights into campaign performance in real time, enabling adjustments to ongoing campaigns as needed.
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Comparative Visualizations
Use bar charts, line graphs, heatmaps, and funnel visualizations to easily compare performance across teams, customers, and timeframes.
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Performance Comparisons
Comparison of multiple campaigns side-by-side, highlighting which campaigns performed best across key metrics
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Interactive Filters
Allow filtering by time period, region, customer segment, product plan, and more for granular insights.
How We Deliver Marketing Analytics
At GrowthBI, we offer a straightforward process to help you take control of your marketing data and turn it into a powerful tool for growth:
Here's how it works:
We Create a MockUp Dashboard
01
Within 1 to 2 days, you receive a prototype that highlights the most important metrics such as campaign ROI, engagement, and lead quality that aligned to your goals.
We Build Your Data Infrastracture
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We connect your tools, from Google Analytics and CRM to ad platforms and email software, and organize the data to ensure clarity across campaigns and channels.
We Create Dashboard With Drill Down Functionality
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You can drill into campaign performance, audience behavior, and conversion trends to identify what works, adjust quickly, and increase marketing effectiveness.
