Marketing Analytics
Marketing Analytics With Data Driven Insights
Marketing success depends on more than just creative campaigns. It requires data-driven insights to understand what truly engages your audience. GrowthBI’s marketing analytics tools provide deep visibility into customer behavior, campaign effectiveness, and lead quality, enabling your team to make smarter decisions and maximize marketing ROI for lasting growth.
Dashboard wireframe created using mokkup.ai
Forward Looking Brands Choose GrowthBi
The Problem
Many marketing teams base campaign decisions on assumptions rather than data, leading to inefficient spending and missed opportunities. Without clear insights into which channels drive engagement or conversions, budgets are wasted on tactics that don’t work. When marketing performance is unclear, optimizing campaigns and proving ROI becomes a constant challenge holding back your brand’s growth potential.
GrowthBI played a pivotal role in our growth at Rate My Agent in US region. Regular insights from Tableau dashboards were instrumental in honing our growth strategy.
Rohan Chandler
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Chief Commercial Officer, Rate My Agent
GrowthBI helped us create Customer Retention Dashboards by setting up Fivetran for us. We gained clarity into marketing and sales conversion.
Ankur Gattani
Chief Growth Officer, WebEngage
Who is it for?
Target Audience
Marketing Leadership (CMO, VP of Marketing, Managers)
Require high-level insights into overall marketing performance, campaign ROI, customer acquisition costs, and the impact of marketing efforts on revenue.
Digital Marketing Specialists
Focus on digital channels like SEO, PPC, email, and social media. Require dashboards to monitor channel performance, funnel conversion rates, and customer acquisition costs.
SEO Manager
Tracks organic search performance, keyword rankings, website traffic, and overall search visibility. Focuses on optimizing content for search engines and improving rankings.
Social Media Manager
Monitors social media engagement, follower growth, campaign performance, and content effectiveness across platforms like Facebook, Instagram, LinkedIn, and Twitter.
Lifecycle Marketing Manager
Focuses on customer retention, engagement, and reactivation by tracking lifecycle emails, customer journey touchpoints, and re-engagement strategies.
Get Complete Marketing Analytics
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CMO Dashboard
Target Audience: Executive Teams, Board of Directors, Leadership
Key Metrics: This high-level dashboard provides a summary of the company’s key performance indicators (KPIs), helping leadership teams make strategic decisions based on real-time data:
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Year-over-Year Growth: Tracking the company’s growth in terms of revenue, client acquisition, and overall marketing performance compared to previous years.
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Client Acquisition and Retention Trends: Monitoring how many clients were acquired and retained over time, helping assess business stability.
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Top-Performing Campaigns: Overview of the campaigns that generated the most revenue, leads, or engagement for the business or its clients.
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Profitability Metrics: Insights into the company’s gross margins, revenue per campaign, and overall profitability, helping guide resource allocation.
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Risk Areas: Identifying underperforming campaigns, client churn risk, and overspending, helping executives address potential issues before they escalate.
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Strategic Initiatives: Tracking the progress and success of strategic initiatives (e.g., new service offerings, geographic expansions, partnerships).
Dashboard wireframe created using mokkup.ai
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Paid Campaign Performance
Target Audience: Campaign Managers, Marketing Teams, Executive Teams
Key Metrics: This dashboard tracks key campaign performance metrics, providing insights into the effectiveness of marketing efforts and the return on investment (ROI) for clients:
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Click-Through Rate (CTR): Percentage of users who clicked on an ad or marketing message, broken down by platform or channel.
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Campaign Impressions: Total impressions across channels (e.g., social media, Google Ads, email) for a specific campaign.
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Conversion Rate: Percentage of users who completed a desired action (e.g., purchase, sign-up) after interacting with a campaign.
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Cost Per Acquisition (CPA): The average cost to acquire a new lead or customer, broken down by campaign and channel.
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Return on Ad Spend (ROAS): The revenue generated from a campaign compared to the cost of running ads, helping assess campaign profitability.
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Campaign Budget vs. Spend: Real-time tracking of campaign spend versus the allocated budget, ensuring efficient resource use.
Dashboard wireframe created using mokkup.ai
03
Social Media Performance Dashboard
Target Audience: Social Media Teams, Marketing Teams, Executive Teams
Key Metrics: This dashboard tracks the performance of social media campaigns, helping teams assess which platforms and strategies are driving the most engagement and conversions:
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Engagement Metrics: Tracking likes, shares, comments, and mentions across social media platforms, providing insights into content resonance with the audience.
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Social Media Impressions and Reach: Total impressions and reach across platforms like Facebook, Instagram, LinkedIn, and Twitter.
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Follower Growth: Tracking the growth of social media followers over time, helping assess brand visibility and reach.
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Post Performance: Identifying top-performing posts based on engagement, clicks, and conversions, helping refine future content strategies.
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Social Media Conversions: Percentage of social media visitors converting into leads or customers, providing insights into platform-specific conversion rates.
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Influencer Marketing Metrics: Tracking the impact of influencer partnerships, including follower engagement and ROI from influencer campaign
Dashboard wireframe created using mokkup.ai
04
Marketing Funnel Dashboard
Target Audience: CMOs, Marketing Managers, Growth Strategists
Key Metrics: This dashboard visualizes the customer journey from awareness to conversion, helping marketing teams optimize campaign effectiveness and lead quality:
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Lead Generation Metrics: Tracks new leads by source, campaign, and channel (e.g., organic, paid, social, events).
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Conversion Rates by Funnel Stage: Measures progression rates from awareness to interest, consideration, and decision.
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Cost per Lead (CPL): Calculates acquisition cost by channel to assess marketing ROI.
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Lead Quality & Scoring: Evaluates leads based on engagement level, firmographics, and buying intent.
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Campaign Performance: Monitors key metrics such as impressions, clicks, CTRs, and engagement per campaign.
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Marketing-Sourced Pipeline: Value and volume of opportunities directly influenced or created by marketing efforts.
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Dashboard wireframe created using mokkup.ai
05
Email Marketing Performance Dashboard
Target Audience: Email Marketing Managers, Digital Marketing Leads, CRM Specialists
Key Metrics: This dashboard tracks the effectiveness of email campaigns, helping teams refine messaging, improve engagement, and drive conversions:
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Open & Click-Through Rates (CTR): Measures engagement levels across campaigns, segmented by audience and device.
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Bounce & Unsubscribe Rates: Identifies deliverability issues and content fatigue to maintain list health.
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Campaign Performance Comparison: Side-by-side performance of multiple campaigns to identify top performers and underperformers.
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Conversion Tracking: Links email engagement to desired outcomes such as sign-ups, purchases, or downloads.
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Send Time Optimization: Analyzes performance by day and time to determine ideal send windows.
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Audience Segmentation Impact: Compares metrics across audience segments to tailor content more effectively.
Dashboard wireframe created using mokkup.ai
Dashboard Features
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Customizable Segmentation
The ability to track performance by different audience segments (e.g., age, location, purchase history), allowing for personalized email campaigns.
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Cohort Analysis & Retention Tracking
Measure how different customer segments are performing over time, providing deep insights into churn patterns.
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Real-Time Monitoring
Insights into campaign performance in real time, enabling adjustments to ongoing campaigns as needed.
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Comparative Visualizations
Use bar charts, line graphs, heatmaps, and funnel visualizations to easily compare performance across teams, customers, and timeframes.
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Performance Comparisons
Comparison of multiple campaigns side-by-side, highlighting which campaigns performed best across key metrics
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Interactive Filters
Allow filtering by time period, region, customer segment, product plan, and more for granular insights.
How We Deliver Marketing Analytics
At GrowthBI, we offer a straightforward process to help you take control of your marketing data and turn it into a powerful tool for growth:
Here's how it works:
We Create a MockUp Dashboard
01
Within 1 to 2 days, you receive a prototype that highlights the most important metrics such as campaign ROI, engagement, and lead quality that aligned to your goals.
We Build Your Data Infrastracture
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We connect your tools, from Google Analytics and CRM to ad platforms and email software, and organize the data to ensure clarity across campaigns and channels.
We Create Dashboard With Drill Down Functionality
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You can drill into campaign performance, audience behavior, and conversion trends to identify what works, adjust quickly, and increase marketing effectiveness.
IN PARTNERSHIP WITH
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Why GrowthBI is considered among one of the top data analytics companies in Australia?GrowthBI is one of the leading data analytics companies in Australia. We have helped senior leadership teams prepare insightful dashboards, showcasing our ability to support high-level strategic decision-making. We provide complete analytics solution to fast growing mid size bsuiness.
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What services does GrowthBI provide?GrowthBI offers a comprehensive suite of data analytics services designed to empower businesses with actionable insights and drive growth. Our key services include: 1. Customized Dashboard Development 2. Create data products for data monetization 3. Data Integration 4. Ongoing Support and Consultation
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What industries do you specialize in?GrowthBI specializes in working with industries that are undergoing rapid growth and digital transformation. Our primary areas of expertise include SaaS, Financial Services, Healthcare, Real Estate, Education, Retail, Agriculture and Manufacturing. We understand the unique challenges these sectors face and leverage our experience to provide analytics solutions that drive growth.
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Can GrowthBI help integrate my existing data tools and systems?We specialize in integrating a wide range of existing tools and systems to create seamless data workflows. Using Fivetran’s 500+ data connectors, we integrate popular platforms across various domains, including: Marketing Systems: Facebook, Google, TikTok, LinkedIn. CRM Platforms: HubSpot, Salesforce. Payment Systems: Stripe. Accounting Software: Xero, Netsuite. eCommerce Systems: Shopify, and more. For less common systems, such as YouTRAC or Insightful.io, we build custom data connectors using REST API to ensure every system is covered. With our expertise, you can unify your data and unlock powerful insights to drive smarter decisions.
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Does GrowthBI offer ongoing support and consultation after project completion?Yes, we provide ongoing support and consultation even after the initial implementation. We offer flexible options such as retainers or ad-hoc support to ensure that your team can continue leveraging the full potential of your analytics solutions. Whether it's answering questions, adjusting dashboards, or advising on new business insights, we're here to help you make the most of your data.
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Does GrowthBI offer training on how to use analytics dashboards?Yes, we offer comprehensive training to help your team get the most out of your new analytics dashboards. This can include one-on-one training sessions, group workshops, or detailed documentation, depending on what suits your team best. Our goal is to empower your team to use data independently and make confident, data-driven decisions.
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How do I start the engagement with GrowthBI?Getting started is simple. Just reach out to us through our contact form, email, or give us a call. We’ll schedule an initial consultation to understand your needs. From there, we’ll draft a proposal detailing our recommended approach, timeline, and pricing, ensuring that it aligns with your goals before we begin our partnership.