Services
Marketing Analytics
Enhance your ROI through refining funnel conversion, reliable marketing attribution, and boosting customer retention.
Why Marketing Analytics is important?
Lacking marketing analytics, businesses struggle to optimize their ROI, stumbling over inefficient customer conversion and misallocated marketing spend. This inefficiency leads to squandered resources and less effective campaigns, while also failing to capture crucial insights into customer behavior and retention strategies.
Marketing analytics stands as the pivotal tool for refining conversion processes, targeting investments wisely, and deepening customer engagement. By harnessing data-driven insights, companies can enhance marketing effectiveness, boost customer satisfaction, and drive sustainable growth, proving the vital role of analytics in steering strategic decisions and achieving long-term success.
What Services Do We Provide?
Optimizing Funnel Conversion
By integrating campaign data, CRM, and payment systems, we provide a comprehensive view of your sales funnel. This approach allows you to pinpoint conversion points, rates, and the time it takes for customers to convert.
Identifying leaks in your funnel becomes straightforward, enabling you to determine which customer segments or marketing channels yield the quickest and highest conversions. Our methodology focuses on enhancing the efficiency of your funnel, ensuring maximum return on investment.
Attribution You Can Trust
Recognizing the limitations of single attribution models, we advocate for a multi-faceted approach. By aggregating data from various platforms like Google Analytics 4 for web, AppsFlyer/Branch for mobile apps, and payment systems like the App Store, we ensure the accuracy of your marketing attribution. This triangulated method provides a reliable understanding of which channels and strategies are truly driving conversions, allowing for more informed marketing decisions.
Improving Customer Retention
Our strategy for boosting customer retention revolves around deep insights into high-value customer behaviors. We identify potential churn indicators, segment customers with high Lifetime Value (LTV), and analyze the product features most associated with retention. This targeted approach enables us to devise strategies that not only keep your valuable customers engaged but also significantly increase their loyalty and satisfaction.