SaaS
Build Smarter SaaS Growth with Data That Delivers
You’ve got users signing up, leads flowing in, and features shipping fast. But without the right visibility, growth stalls. With tailored dashboards for product, pricing, churn, and lead flow, get clear answers and move fast with confidence.
Dashboard wireframe created using mokkup.ai
Forward Looking Brands Choose GrowthBi
The Problem
SaaS companies run on speed and data. But many teams rely on scattered spreadsheets or rigid dashboards that can’t keep up. Without a single source of truth, it’s hard to track MQL to win rates, monitor feature adoption, or understand churn before it hits revenue. That disconnect slows product decisions, misguides sales strategies, and leaves revenue on the table.
Who is it for?
Target Audience
Executive Teams (Founders or C-Suite in SaaS)
Need high-level overviews of revenue growth, customer retention, lifetime value (LTV), churn rates, and other strategic metrics to make informed decisions.
Marketing Teams
Benefit from dashboards that track campaign performance, lead generation, customer acquisition cost (CAC), and the effectiveness of different channels.
Sales Teams
Need analytics to track the sales funnel, customer acquisition costs, deal velocity, and sales performance to optimize their efforts.
Product Development Teams
Require insights into feature adoption, user engagement, and feedback to inform product enhancements and prioritize development efforts.
Customer Success Teams
These teams need dashboards to track customer health scores, usage trends, and renewal rates, ensuring customer satisfaction and reducing churn.
Get Complete SaaS Dashboard
01
Lead Generation Dashboard
Target Audience: SaaS Founders, CMOs, Demand Generation Teams, Sales Leaders
Key Metrics: This dashboard gives SaaS companies a clear view of how leads flow through the funnel from first touch to closed deal. Designed to monitor marketing and sales alignment, this dashboard helps teams track performance and increase conversion efficiency:
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Leads by Source: Breakdown of lead volume across marketing channels.
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MQL to SQL Conversion: Tracks how many leads meet qualification criteria and move into sales-ready stages.
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Opportunity Creation Rate: Measures the percentage of SQLs converting into pipeline opportunities.
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Win Rate by Segment: Tracks opportunities that convert into paying customers, segmented by product or persona.
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Sales Velocity: Measures how fast qualified leads convert into closed deals.
Dashboard wireframe created using mokkup.ai
02
Product Analysis
Target Audience: CPOs, Product Analysts, Growth Teams
Key Metrics: This dashboard helps SaaS teams understand the makeup of their user base, monitor key conversion points, and track the success of premium features or plans:
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Total Users: Overview of all active and historical users.
Pro User Growth: Tracks number of current Pro users over time.
Monthly vs. Yearly Subscriptions: Segments Pro users by billing cycle to show cash flow and plan preference.
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Subscription Cancellations: Highlights total number of canceled subscriptions, including timing and cause patterns.
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Feature Usage by Tier: Compares engagement by product tier to validate pricing and feature allocation.
Dashboard wireframe created using mokkup.ai
03
Pricing Analytics
Target Audience: CFOs, Revenue Ops Teams, Product Marketing Leaders
Key Metrics: This dashboard provides a detailed view of how pricing impacts revenue, conversion, and customer behavior. It’s designed to guide pricing strategy and package optimization:
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Revenue and Volume by Plan: Tracks how each subscription tier contributes to total revenue and unit sales.
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Average Selling Price (ASP) Trends: Monitors how ASP shifts across time, campaigns, or plan mixes.
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Volume by Subscription Type: Highlights which plans are growing and where user interest is strongest.
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Discount Usage Trends: Analyzes how often discounts are applied, their impact on ASP, and overall effectiveness.
Dashboard wireframe created using mokkup.ai
04
Subscription Analysis
Target Audience: Growth Teams, Product Managers, Customer Success Leaders
Key Metrics: This dashboard offers full visibility into the health and behavior of your subscriber base. Built for SaaS models with multiple tiers and trials:
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Total Active Subscriptions: Tracks user count across all billing plans.
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Trial Conversions: Measures how many free trials convert into paying users.
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Plan Breakdown (Basic, Pro, Premium): Visualizes the distribution of users across product tiers.
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Upgrade and Downgrade Trends: Monitors user movement between plans, helping inform upsell and retention efforts.
Dashboard wireframe created using mokkup.ai
05
Churn Analytics
Target Audience: Customer Success, Product, Finance Teams
Key Metrics: This dashboard helps SaaS businesses understand and reduce churn by identifying patterns, measuring satisfaction, and calculating revenue risk:
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Churn Rate: Tracks the percentage of users who cancel subscriptions in a given period.
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Revenue Churn: Measures lost revenue due to cancellations or downgrades.
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Total Churned Users: Counts the number of users who’ve left, segmented by plan or lifecycle stage.
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Net Promoter Score (NPS): Brings in qualitative insight to understand user sentiment and predict churn risk.
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Time-to-Churn Metrics: Analyzes how long users typically stay before canceling, helping identify retention tipping points.
Dashboard wireframe created using mokkup.ai
Dashboard Features
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Custom Metrics by Team or Product Line
Each department whether product, sales, marketing, or customer success can view dashboards tailored to their KPIs. Track user growth, subscription upgrades, support ticket volume, or demo-to-close ratios based on role and goals.
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Subscription Plan Monitoring
Track metrics across basic, trial, pro, and premium plans. See volume, revenue contribution, and cancellation trends by plan in one centralized view.
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Multi-Page Design
Navigate through key SaaS metrics like lead generation, trial conversions, feature usage, churn, and revenue by customer segment. Each page provides focused insights with the ability to drill into cohort or plan-level data.
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Churn and Retention Indicators
Monitor churn rate, revenue churn, and customer health scores. Use NPS and cancellation reason data to surface early warning signs before revenue is lost.
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Feature-Level Product Usage Insights
Understand how users interact with individual features. Visualizations show adoption by plan type (free vs. pro), usage trends over time, and what features drive upgrades or correlate with retention.
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Interactive Filters for Deeper Analysis
Drill down by customer segment, subscription type, user activity level, signup channel, or date range. Gain granular insights to fine-tune acquisition, onboarding, and retention strategies.
How We Deliver for SaaS
At GrowthBI, we offer a straightforward process to help you take control of your SaaS data and turn it into a powerful tool for growth:
Here's how it works:
We Create a Mockup Dashboard
We begin by designing a tailored dashboard mockup within 1–2 business days. It’s shaped around your most critical SaaS metrics. You’ll see exactly what your data can look like before we build.
01
We Build Your Data Infrastracture
Next, we lay the foundation. We bring in your CRM, product analytics tools, billing systems, and user behavior data. We create clean data models so that your dashboards aren’t just pretty but also they’re reliable and built to scale.
02
We Create Dashboard With Drill Down Functionality
We finalize powerful dashboards with drill-down capability. Now you can monitor churn risk, track pricing performance, or identify what drives Pro upgrades, all from one clean view.
