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8 KPI Dashboard Examples to Drive Decisions in 2025

  • Writer: GrowthBI
    GrowthBI
  • Jul 14
  • 9 min read

Updated: Jul 31

Data without context is noise. The true value lies in visualizing key performance indicators (KPIs) in a way that provides immediate clarity on business health. This article moves beyond theory to present a curated list of powerful KPI dashboard examples from various industries, including SaaS, construction, manufacturing, healthcare and more.

What is a KPI Dashboard?

A KPI dashboard is a visual display that consolidates key performance indicators into an easy-to-read interface. These dashboards pull data from multiple sources and present it through charts, graphs, and metrics.

KPI dashboards highlight trends, identify problems before they escalate, and reveal opportunities that might otherwise go unnoticed. The best dashboards help predict what might happen next and guide users toward better outcomes.

Credit churn dashboard with churn score distribution chart. Blue and dark blue sections depict scores. Data table shows customer info.
Dashboard wireframe created using mokkup.ai

In fact, organisations that leverage their customer behaviour data to generate insights can outperform their peers by as much as 85% in sales growth according to Microsoft Dynamics 365. The right KPI dashboard transforms how your team makes decisions.

8 KPI Dashboard Examples That Drive Results

1. SaaS Lead Generation Dashboard

A Lead Generation Dashboard provides a view of your sales funnel performance from initial contact through closed deals. This dashboard tracks the entire customer acquisition process that gives teams the intelligence they need to optimise conversion rates and revenue growth.

Dashboard wireframe created using mokkup.ai
Dashboard wireframe created using mokkup.ai

Who Is This Intended For

  • SaaS Founders rely on this dashboard to understand their growth trajectory about resource allocation.

  • CMOs responsible for marketing performance use these dashboards to prove the value of their campaigns across different channels.

  • Sales Leaders tracking pipeline health use these findings to forecast revenue, identify coaching opportunities, and optimise their team's performance.

Challenges These KPIs Address

SaaS companies often struggle with long sales cycles, complex buyer journeys, and the need to balance lead volume with lead quality.

Without clear understanding of funnel performance, teams can waste resources on ineffective strategies to optimise high-performing channels. Discover now how our SaaS solutions can improve your conversion rates and revenue pipeline into dashboards.

Key Metrics

  • Leads: This is the total number of prospects entering your funnel.

  • MQL (Marketing Qualified Leads): These are leads that meet your marketing criteria for sales readiness that indicates the quality of your lead generation efforts.

  • SQL (Sales Qualified Leads): These are leads that sales teams have validated as genuine opportunities that measures the alignment between marketing and sales.

  • Opportunities: These represent active deals in your sales pipeline.

  • Wins: These track successfully closed deals and new customer acquisitions.

2. Healthcare Analytics Dashboard

Healthcare Analytics Dashboards provide critical intelligence into patient care quality, operational effectiveness, and financial performance. These dashboards help healthcare organisations balance patient outcomes with cost management while maintaining high standards of care.

GrowthBI dashboard showing healthcare analytics with charts on patients by gender and age, monthly trends, costs, and time spent.
Dashboard wireframe created using mokkup.ai

Who Is This Intended For

  • Hospital Administrators managing overall facility performance need understanding of patient flow. They use these dashboards to make decisions about capacity planning, staff allocation, and service expansion.

  • Healthcare CFOs focused on financial sustainability depend on these dashboards to understand which services generate the highest margins and where cost reduction opportunities exist.

  • Clinical Directors overseeing patient care quality and resource allocation use these dashboards to monitor patient outcomes, staff workloads, and department performance.

Challenges These KPIs Address

Healthcare organisations face mounting pressure to improve patient outcomes while controlling costs. They must optimise staff allocation and track financial performance across multiple departments. Without clear metrics, it's difficult to identify opportunities for improvement.

Key Metrics

  • Number of Patients: This shows total patient volume and helps administrators understand capacity utilisation and demand patterns.

  • Average Cost per Patient: This provides cost optimisation metrics that help financial teams control expenses.

  • Revenue: This tracks complete income from patient services and treatments across all departments.

  • Cost: This monitors operational expenses across all departments.

  • Profit: This shows financial performance and sustainability metrics that guide decisions.

  • Number of Doctors: This tracks physician staffing levels and availability to maintain appropriate patient-to-provider ratios.

  • Number of Healthcare Workers: This provides total staffing metrics for workload management.

  • Average Number of Patients per Provider: This measures workload distribution and helps identify when additional staff may be needed.

If you're interested to use dashboards in your healthcare operations, explore our Healthcare & Fitness solutions.

3. E-commerce Store Performance Dashboard

E-commerce Store Performance Dashboards provide real-time intelligence into online store performance, customer behavior, and sales effectiveness. These dashboards help digital retailers optimise their conversion funnels and maximise revenue from their traffic.

E-commerce performance report with charts and graphs. Visitor stats, revenue, orders, and top-selling categories shown. Blue and black theme.
Dashboard wireframe created using mokkup.ai

Who Is This Intended For

  • E-commerce Executives monitoring overall business performance need oversight of sales trends. They use these dashboards to make decisions about inventory, marketing spend, and customer acquisition strategies.

  • Marketing Teams optimizing campaigns rely on these dashboards to track the effectiveness of their advertising spend and identify high-performing channels.

  • Digital Analysts tracking conversion rates and user behavior use these dashboards to identify opportunities throughout the customer journey.

Challenges These KPIs Address

E-commerce businesses face intense competition and constantly changing consumer behavior. They need to optimise conversion rates and understand which products and channels drive the most profitable growth. Without clear performance metrics, it's difficult to identify which strategies work best. If you're facing these challenges, check out how can we provide you with our E-commerce solutions.

Key Metrics

  • Visitors: This represents total website traffic and user engagement levels.

  • Conversion Rate: This shows the percentage of visitors who complete purchases that indicates how well the website turns traffic into revenue.

  • Revenue: This provides total sales and income generated.

  • Spend: This tracks marketing and advertising investment.

  • Number of Orders: This shows transaction volume and customer activity levels.

4. Construction Progress Tracker

Construction Progress Trackers provide oversight of project timelines, budget performance, and resource allocation. These dashboards help construction teams deliver projects on time and within budget while maintaining quality standards. See how our Construction Dashboard solutions can keep your projects on time.

Dashboard displays construction progress with charts showing project timelines, costs, stages, and budget utilization. Blue and gray theme.
Dashboard wireframe created using mokkup.ai

Who Is This Intended For

  • Project Managers overseeing multiple construction projects need awareness across their portfolio. They use these dashboards to take corrective action before problems escalate.

  • Site Supervisors monitoring daily progress needs rely on these dashboards to coordinate resources effectively. They can quickly spot when projects are falling behind schedule and adjust their plans accordingly.

  • Operations Directors managing overall project portfolio performance use these dashboards to make decisions about resource allocation, project prioritization, and capacity planning.

Challenges These KPIs Address

Construction projects face numerous variables that can impact timelines and budgets. Weather delays, material shortages, and resource constraints can derail even well-planned projects. Without clear understanding of progress and costs, teams struggle to make proactive adjustments that keep projects on track.

Key Metrics

  • Total Projects: This provides a complete portfolio view of all active projects and helps managers understand their overall capacity and workload.

  • Projects on Schedule: This shows performance against planned timelines.

  • Projects Delayed: This provides risk identification and mitigation opportunities.

  • Total Project Cost: This enables budget management and cost control.

  • Overall Progress: This shows completion percentages and milestone tracking.

5. Sales and Customer Service Dashboard

Sales and Customer Service Dashboards provide intelligence into customer relationships and order fulfillment. These dashboards help manufacturing companies balance production capacity with customer demands while maintaining high service levels. Maximize your manufacturing potential with integrated sales and service intelligence by visiting our Manufacturing dashboard solutions.

Dashboard wireframe created using mokkup.ai
Dashboard wireframe created using mokkup.ai

Who Is This Intended For

  • Sales Managers tracking revenue need clarity into sales performance. They use these dashboards to identify opportunities for growth.

  • Customer Experience Teams monitoring satisfaction rely on these dashboards to track service quality. They can quickly spot when satisfaction levels drop and take corrective action.

  • Operations Leaders overseeing production use these dashboards to coordinate logistics. They can balance production capacity with customer demands while maintaining streamlined operations.

Challenges These KPIs Address

Manufacturing companies must coordinate complex supply chains, manage customer expectations, and maintain quality standards while controlling costs. Delays in production or delivery can damage customer relationships and impact revenue. Without integrated understanding, teams struggle to balance operational effectiveness with customer satisfaction.

Key Metrics

  • Total Sales: This shows revenue performance and growth trends.

  • Total Revenue: This provides a complete income view across all channels and product lines.

  • Customer Retention Rate: This measures relationship quality and loyalty.

  • Customer Satisfaction Rate: This tracks service quality and experience measures.

  • Average Delivery Time: This shows operational streamlining and directly impacts customer experience and satisfaction.

  • Number of Shipments: This indicates volume and capacity utilisation.

  • On-time Delivery Rate: This measures service reliability and customer satisfaction.

  • Order Fulfillment Rate: This tracks process optimisation and accuracy.

  • Return Rate: This serves as a quality control indicator and customer satisfaction measure.

6. Investment Analysis Dashboard

Investment Analysis Dashboards provide findings into portfolio performance. These dashboards help financial professionals make informed investment decisions and demonstrate value to their clients.

Dashboard wireframe created using mokkup.ai
Dashboard wireframe created using mokkup.ai

Who Is This Intended For

  • Investment Advisors managing client portfolios need understanding of performance metrics. They use these dashboards to make investment decisions and provide detailed reports about portfolio performance.

  • Wealth Managers overseeing multiple investment strategies rely on these dashboards to track performance across different asset classes and investment vehicles.

  • Financial Planners developing long-term strategies for clients depend on these dashboards to track progress toward financial goals and adjust strategies based on market conditions and client needs.

  • Discover how our Financial Services can enhance your portfolio management and client reporting.

Challenges These KPIs Address

Financial services professionals must navigate volatile markets, manage risk effectively, and demonstrate consistent value to clients. They need to track portfolio performance across multiple investment vehicles while maintaining compliance with regulatory requirements. Without clear performance metrics, it's difficult to optimise investment strategies or communicate value to clients.

Key Metrics

  • Total Maturity Amount: This shows future value projections and helps with long-term financial planning and goal setting.

  • Total Principal Amount: This tracks the initial investment and capital base.

  • Average ROI: This measures return performance and profitability across different investments.

  • Number of Schemes: This indicates portfolio diversification and coverage.

  • Investment Surplus: This tracks performance above benchmarks and targets.

7. Education Dashboard

Education Dashboards provide intelligence into academic performance, resource utilisation, and institutional effectiveness. These dashboards help educational leaders make decisions that improve student outcomes and operational performance.

Dashboard wireframe created using mokkup.ai
Dashboard wireframe created using mokkup.ai

Who Is This Intended For

  • School Directors managing institutional performance need understanding of academic outcomes. They use these dashboards to make decisions about curriculum, staffing, and resource allocation.

  • Financial Officers overseeing budget allocation use these dashboards to identify cost-saving opportunities, and demonstrate fiscal responsibility to stakeholders and funding agencies.

  • Regional Coordinators monitoring multiple facilities depend on these dashboards to compare performance across different locations and identify which practices drive the best outcomes.

  • Funding Agencies evaluating investment effectiveness rely on these dashboards to track how their resources are being used and what outcomes they're achieving.

Challenges These KPIs Address

Educational institutions face increasing pressure to improve student outcomes while managing tight budgets and diverse stakeholder expectations. Without clear metrics, it's difficult to identify which programs work best or where improvements are needed. Explore our Education solutions to optimise student success and institutional performance.

Key Metrics

  • Total Schools: This provides system coverage and reach metrics.

  • Total Students & Teachers: This shows enrollment and staffing overview.

  • Average Student-Teacher Ratio: This measures resource allocation and quality indicators.

  • Total Revenue & Expenses: This provides financial performance and sustainability metrics.

  • Dropout Rate: This tracks student retention and success measures.

  • Resource Availability: This measures infrastructure and material adequacy.

8. Supply Chain Dashboard

Supply Chain Dashboards provide critical awareness of inventory levels. These dashboards help supply chain professionals optimise inventory management and reduce costs while maintaining service levels.

Supply Chain Dashboard showing inventory data for various facilities in the U.S., with graphs, a map, and product details. Updated Feb 21, 2025.
Dashboard wireframe created using mokkup.ai

Who Is This Intended For

  • Supply Chain Managers coordinating end-to-end operations need oversight of inventory levels. They use these dashboards to oversee the entire supply chain from procurement through delivery.

  • Inventory Analysts managing stock levels and turnover use these dashboards to balance carrying costs with service levels.

  • Procurement Heads managing supplier relationships depend on these dashboards to track supplier performance.

  • Warehouse Directors overseeing storage and distribution use these dashboards to coordinate logistics effectively.

Challenges These KPIs Address

Supply chain professionals must balance inventory costs with service levels while managing complex supplier networks. Excess inventory ties up capital, while stockouts can damage customer relationships. Without clear awareness of inventory patterns and demand trends, teams struggle to optimise their supply chain performance. Discover how our Supply Chain solutions can reduce costs across your entire operation.

Key Metrics

  • Average Weeks of Inventory: This provides stock level and planning metrics.

  • Unused Goods Value: This tracks inventory streamlining and waste reduction.

  • Average Weekly Usage: This shows demand patterns and consumption tracking.

  • Predicted Weeks of Inventory: This provides forecasting and planning metrics.

Choosing Your Tool and Getting Started

Selecting the right tool depends on your organisation's current state. If your data is centralised, a powerful tool like Power BI or Tableau offers immense customisation. According to KPI Institute, the companies implementing a performance strategy with KPIs experience benefits in growth with 68% of respondents reporting a positive improvement in business performance.

If your data is disconnected, GrowthBI can help you structure it correctly for powerful Power BI reporting. Our approach combines technical expertise with deep industry knowledge to create dashboards. We work closely with your team to understand your specific challenges and design solutions that address your unique needs.

Contact GrowthBI today to discover how custom dashboards can drive your business forward in 2025 and beyond.

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