What is RFM Analysis?
RFM is a method of customer segmentation on the basis of three factors - Recency, Frequency and Monetary Value. It's important for every...
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GY Analytics
Jul 22 min
How marketing analytics helps you grow business?
As a marketer what questions do you ask yourselves during a customer acquisition campaign through paid digital channels e.g. Facebook,...
GY Analytics
Jul 13 min
Churn: A necessary evil of Marketing Analytics
Churn is something you never want but still you need to know! Churn analysis is used to identify the loss of revenue or subscription for...
GY Analytics
Jul 13 min
Affinity Analysis: Route to the win win game!
Affinity analysis, also known as “Market Basket Analysis” is used to identify the two products who have a high probability of being sold...
GY Analytics
Feb 213 min
UTM : Your Secret Friend!
Are you looking for further granularity in your attribution report? Like which specific ad of the latest campaign got the highest...
GY Analytics
Feb 22 min
Which marketing attribution is best for your growth?
Firstly, let’s understand what is Marketing Attribution? Marketing Attribution is the method to identify the touchpoints of a customer’s...
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